A spellbinding secret - welcome to the magical world of Grimm and Co.

PUBLISHED: 15:54 28 August 2019 | UPDATED: 12:22 06 September 2019

Grab yourself some 'Condensed Enthusiasm' to counteract the symptoms of middle-age. Photo Credit James Brown

Grab yourself some 'Condensed Enthusiasm' to counteract the symptoms of middle-age. Photo Credit James Brown

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At the bottom of the high street in Rotherham, a magical store is brimming with secrets and wonders, waiting to be explored. Recently visible to mortals, Grimm and Co's Louise Treloar explains the benefits of a good dose of magic with a pinch of imagination.

Master Graham Grimm recently decided to make the Rotherham apothecary visible to humans and open the store's doors to all manner of magical beings. Photo Credit James BrownMaster Graham Grimm recently decided to make the Rotherham apothecary visible to humans and open the store's doors to all manner of magical beings. Photo Credit James Brown

Wild schemes, evil plots and kitchenware

This one-stop-shop for all witches, wizards and magical beings hosts an array of delightful tricks and treats to charm the family throughout the year, including 'mixed curses' and 'extreme disappointment', ideal for the experienced trickster this Halloween.

If you're hunting for something a little different or a quirky gift idea for a mortal relative - the supplies are endless at fantastical apothecary Grimm and Co - specialists in all things out of the ordinary.

A place of imagination

Any visitor can explore Grimm and Co's endless spells and potions, but it takes a little extra to discover what lies beyond the apothecary. Hidden behind a secret door, a curious child can discover a magical place of pure imagination. Young people between the ages of 7-18, can take part in creative writing sessions and comedy writing workshops to develop their writing ability, discover the joy of storytelling and find and build their voice. Discover how you can unlock your magic.

One story at a time

Grimm and Co is a registered charity that help under-resourced children and young adults build confidence in their creative writing ability. Photo Credit James BrownGrimm and Co is a registered charity that help under-resourced children and young adults build confidence in their creative writing ability. Photo Credit James Brown

Grimm and Co is a registered charity, dedicated to changing lives one story at a time. They help under-resourced children and young adults build confidence in their creative writing ability.

"Writing is so important in everything we do. In our workshops, kids are free to explore where their imaginations take them. They've achieved something they might not have thought possible, or even tried before," said Louise.

A visit to this magical shop should be on your to-do list if you're in Yorkshire. But if your broom is on the blink you can visit www.grimmandco.co.uk to explore their products and services. Use the code YLIFE2019 for free delivery to the UK!

Perhaps we are all under the spell of the 'Middle-Aged Vitriol?' Photo Credit James BrownPerhaps we are all under the spell of the 'Middle-Aged Vitriol?' Photo Credit James Brown

To book a workshop or for more information email info@grimmandco.co.uk or call 01709 829750.

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