Bradford University students get a kick out of filming matches at the Coral Windows Stadium

PUBLISHED: 14:21 14 October 2011 | UPDATED: 20:08 20 February 2013

A media student films a home game at the Coral Windows Stadium in Bradford (photograph: Mat Overton)

A media student films a home game at the Coral Windows Stadium in Bradford (photograph: Mat Overton)

Students get a kick out of filming matches at Bradford City Football Club

Media students from Bradford University are over the moon (not sick as those perennially peaky parrots) after signing a deal with the citys football club to film matches.

Bradford City Football Club has given season-long access to students from the universitys Skillset Media Academy to film all their home matches in League Two and the cup competitions.

As well as covering each game, the students will also have access to players and coaches for pre- and post-match interviews, will work alongside sports coverage professionals to edit game highlights packages, and will produce content for the FA, the club, the fans and other media.

The academy was launched in January with the ambitious aim of getting students working on real media and digital production commissions. In the months since, it has generated more than 60,000 of income, given students more than 40 paid opportunities and been contracted by high profile organisations and businesses, including the NHS and Ronseal.

Students work on productions with the support of professional mentors, who ensure that on-the-job training underpins the process of delivering a high quality end product to the client.

Those taking part have the chance to develop their skills in camera work, editing, press photography and television journalism. University dean Dr Ian Palmer said: Its essential our students gain the experience of a real world production environment and the pressures and constraints of working on proper commissions to deadlines and within budget.

But this is a game of two halves so what does the football club get out of the deal?

The club wants to maximise audience access to our matches, explained chief executive David Baldwin. Having the university students film and produce highlights packages for us gives us a great opportunity.

Bradford Universitys media school boasts the very latest in digital production facilities and has partnerships and engagement with established organisations like the BBC, Channel 4, Screen Yorkshire and a number of independent production companies and digital agencies.

The university also has an enterprise business centre on campus helping student entrepreneurs start their own creative business.

The Bradford academy is part of the UKs Media Academy Network, a national alliance of colleges and universities working with industry to develop a new wave of talent. The network was launched in December 2007 by culture minister James Purnell, skills minister David Lammy and a host of representatives from the media.

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