Pudsey firm Hainsworth sees rise in demand for woollen coffins
PUBLISHED: 19:06 30 January 2013 | UPDATED: 22:40 20 February 2013
A leading Yorkshire textile manufacturer has seen a 700 per cent increase in the sales of its woollen coffins
A leading Yorkshire textile manufacturer has seen a 700 per cent increase in the sales of its woollen coffins. (No, you havent got cloth ears this really is about being buried in wool.)
Hainsworth, a seventh generation Pudsey firm dating back 230 years, now sells around 120 natural coffins each month compared to just 15 a month the year before. And by the end of 2013, the company is forecasting that demand will hit the 200 mark.
The company started manufacturing woollen coffins in 2009 after a work experience student stumbled across the 1668 Burial in Woollen Act which decreed that people had to be buried in a woollen shroud.
Quality director Rachel Hainsworth said: We have taken a 17th century concept and brought it into the 21st century, and its brought us a lot of repeat business from funeral directors. They like the fact that our coffins are very visual, tactile products which look particularly beautiful when decorated with flowers. They have a softer look than more traditional coffins which can make a real difference at a funeral. The fact that our coffins are also eco-friendly is an additional benefit.
Co-operative Funeralcare, the UKs largest funeral director, now stocks Hainsworths Natural Legacy woollen coffins. And Prince Charles is also a supporter. He invited the company to exhibit at a garden party at Clarence House aimed at encouraging people to lead a more sustainable life, telling his guests: I have discovered a company that makes a woollen coffin. Coffins, ladies and gentlemen, to die for.