TV star Selina Scott aids Age UK North Yorkshire's Spread the Warmth campaign
PUBLISHED: 19:11 02 November 2012 | UPDATED: 22:17 20 February 2013
A North Yorkshire charity gets a leg-up from the county's favourite sock star
Selina Scott and her intrepid team of do-gooding goats are helping Age UK North Yorkshire spread the warmth this winter.
The broadcaster is donating 10 per cent of all sales of her stylish goat mohair socks to the charitys Spread the Warmth campaign, which aims to help 4,000 vulnerable people get through the winter months.
On average, there are nationally around 35,000 additional deaths each winter, many of which could be avoided with relatively simple measures.
Age UK is hoping that by letting older people know the serious risks to their health posed by cold weather, it can help reduce this waste of life.
In North Yorkshire the charity delivers practical services like home visits, a telephone befriending service, day and social activities, food hampers, information and advice, reaching more than 4,000 people in the region this winter who desperately need help to keep warm, healthy and in touch with others.
Age UK North Yorkshire has a very important campaign and it seemed like a perfect fit to use the unique qualities of my socks to help raise awareness, said Selina, whose socks are not only sought after in fashion circles thanks to their ethical production and durable mohair but are valued by her many customers who swear by them to keep their feet warm and cosy through the winter.
Every older person deserves to be protected from the potential life-threatening consequences of the cold.
Its more than helping vulnerable people stay warm. Its about raising the profile of Age UK in the community and encouraging others to look out for their elderly neighbours.
So whats so special about Selinas socks? Well, apparently their silky warmth help keep feet cosy, aiding people who suffer from poor circulation, chilblains, diabetes and varicose veins; you can wear them for days as their natural anti-bacterial properties mean they remain fresh and odour-free; and theyre long-lasting, durable and easy to wash (just bung them in the machine at 40 degrees on a wool wash). Its a simple measure, but a beautiful one Im really hoping everyone gets behind the campaign to help spread the warmth, added Selina, whose socks are available from selinascott.com, starting at 10.
National celebrity patrons of Age UK include actors Sir Roger Moore, June Whitfield and Christopher Biggins.
Age UK North Yorkshire (ageuk.org.uk/northyorkshire; advice hotline 01423 502 253) has offices in Harrogate, Ripon and Northallerton and offers services including information and advice, insurance, ageing well exercise classes, telephone befriending, social and day activities and home secretary services.